Improve Your Hotel's Visibility in the Shopping Journey
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Download this e-book to learn:
The role of OTAs in the shopping journey
How to maximize your visuals online
Why different shoppers use OTAs
Do’s and Don’ts of visual marketing
With the average travel shopper visiting more than 20 different websites over 9 different research sessions before making a booking decision*, it's imperative that you put your best foot forward when merchandising your hotel online.
With OTAs playing a major role throughout the shopping journey, hotel marketers must effectively merchandise their hotel on these channels in order to capture the traveler’s attention and ultimately earn their business.
Don't Shy Away From OTAs:
4 Lessons on How to Amplify Your Story Online
*Google Think Insights: The Hotel Traveler's Road to Decision 2012